The Country Victualler
Industry
Butchery & Bakery
Agency
Kelham
Project Type
Commercial
Product
Lifestyle
Services
Photography
Creative Consultancy
Overview
A series of high-end images with a clean style, aimed at elevating the online and printed presence of the brand.
Brief
The Country Victualler approached Kelham to overhaul their visual identity, focussing on still image & artistic styling. The core focus was to create an affluent and authentic set of imagery to match the heritage of the brand.
Approach
We started by assesing the brands main competitors and core customer demographics, to understand how best to position the products before going into production. We used a variety of methods to capture high quality and effective imagery whilst ensuring we were able to get through their vast catalogue of products.
Outcome
The Christmas Brochure was a huge success for the brand, giving customers a physical version of the brands new vision. Sales across online platforms have also continued to grow and the work is now used by various retailers such as Harrods, Food Sixty, Fortnum & Masons and more.
