Abbey Forged Products
Industry
Manufacturing
Agency
Kelham & Vivid Creative
Project Type
Product
Corporate
Showcase
Services
Video Production
Photography
Creative Consultancy
Overview
We produced an extensive suite of visuals to support Abbey Forged Products’ rebrand and asset refresh, highlighting the precise craftsmanship of this Sheffield-based steel forge.
Brief
As part of the rebrand project, Kelham teamed up with Vivid Creative and Abbey Forged Products to plan and capture visuals that showcase the craftsmanship and precision of Abbey’s manufacturing process.
Approach
Capturing genuine moments is the cornerstone of compelling storytelling, especially in high-risk industrial environments, where craftsmanship takes centre stage. By partnering with Health & Safety and on-site managers, we conducted thorough risk assessments and planning sessions to keep our crew safe while filming close to the action. Highlighting the raw power of steel rings hammered into shape was essential to convey the precision and expertise honed over 40+ years. With the RED Raptor’s slow-motion capabilities, we revealed nuanced details of the forging process, underscoring the brand’s commitment to quality and celebrating the remarkable skill of its workforce.
Outcome
By developing high-impact visuals for the new website, we delivered a cohesive rebrand aligned with Abbey Forged Products’ reputation for precise craftsmanship. These images generated interest and secured notable media exposure, most prominently in Her Majesty The Queen: The Official Platinum Jubilee Pageant Commemorative Album. This ultimately strengthened the brand’s market positioning, increased brand awareness, and reinforced its leadership within the forging sector.
