Ready Burger
Industry
Food & Beverage
Agency
Kelham
Project Type
Product
Commercial
Services
Video Production
Photography
Creative Consultancy
Overview
Co-Founders Max & Adam from Ready Burger approached Kelham to help capture the essence of their new and emerging start-up.
Brief
The QSR industry is competitive and established, making it challenging to create a unique yet familiar identity. For Ready Burger’s growing product line, Kelham's visuals must work across Web, Investor Decks, POS screens, Animation, Print, and Socials, ensuring a consistent and engaging visual presence.
Approach
We analysed the imagery of Ready Burger’s two main competitors, McDonald’s and Burger King, evaluating their strengths and weaknesses. We concluded that Ready Burger’s product range is more in line with McDonald’s. However, photographing the products from a 90-degree angle would capture a more premium, Burger King-style aesthetic.
Outcome
Ready Burger successfully sold over 1,000,000 products during their start-up phase. Due to unforseen instability in the financial markets and the Covid-19 pandemic, the start-up didn't expand as planned. Kelham's relationship with Max & Adam has continued to flourish, moving into Alcoholic Beverages (Freddie's).
