Finish - Reckitt Benckiser
Industry
Household Products
Agency
Kelham & Greenlight Digital
Project Type
Commercial
Product
Education
Lifestyle
Services
Video Production
Photography
Creative Consultancy
Overview
3 infomercials showing how Finish products can prevent smelly dishwashers, reduce spotty glassware and improve the effectiveness of your wash.
Brief
Capture 3 product infomercials demonstrating the effectiveness of their product line up. Each video should have similarities and follow a very strict set of guidelines to ensure the accuracy of the products results.
Approach
Kelham were the team behind camera and lighting the set each day, working with the team at Greenlight to maintain continuity, and talent performance. To maximise our time on set, we shot the videos in non-chronological order, meaning we had to keep a very close eye on continuity throughout - this task was handled by the art director.
Outcome
We produced 3 infomercials in 5 days, capturing the functionality of the product in clear and concise steps, helping customers better understand how the product can be used in their day-to-day lives.
