Kelham partnered with Nike Strength, in collaboration with Everlast Gyms (Frasers Group), to launch and showcase the brand's NIKE Grind product line. The brief demanded a bold, high-production visual identity capturing raw power, precision, and athletic intensity within stylised environment, translating Nike Strength's premium positioning into striking imagery and film built for maximum impact across campaign and social channels.
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Planning & Testing
Before racing ahead with production, we carefully assessed the Nike brand guidelines provided to us, looking for creative gaps where we could deploy some new techniques. We made use of a vertical anamorphic technique offering priority to vertical and square social formats, whilst honouring the standard 16x9 format.
In-Camera Techniques
We prioritised in-camera techniques over heavy post-production, using prisms, dynamic lighting, and anamorphic lenses to create bold, cinematic visuals. These practical effects gave the campaign a premium, high-energy look with authentic character straight out of the camera.
Kelham Studio
In 2023, we built our very own production studio, designed to tackle the most demanding productions. For this shoot, we collaborated with Everlast Gyms to recreate their unique gym environment, giving us maximum flexibility and brand-likeness for this campaign.
Planning & Testing
Before racing ahead with production, we carefully assessed the Nike brand guidelines provided to us, looking for creative gaps where we could deploy some new techniques. We made use of a vertical anamorphic technique offering priority to vertical and square social formats, whilst honouring the standard 16x9 format.
In-Camera Techniques
We prioritised in-camera techniques over heavy post-production, using prisms, dynamic lighting, and anamorphic lenses to create bold, cinematic visuals. These practical effects gave the campaign a premium, high-energy look with authentic character straight out of the camera.
Kelham Studio
In 2023, we built our very own production studio, designed to tackle the most demanding productions. For this shoot, we collaborated with Everlast Gyms to recreate their unique gym environment, giving us maximum flexibility and brand-likeness for this campaign.
Planning & Testing
Before racing ahead with production, we carefully assessed the Nike brand guidelines provided to us, looking for creative gaps where we could deploy some new techniques. We made use of a vertical anamorphic technique offering priority to vertical and square social formats, whilst honouring the standard 16x9 format.
In-Camera Techniques
We prioritised in-camera techniques over heavy post-production, using prisms, dynamic lighting, and anamorphic lenses to create bold, cinematic visuals. These practical effects gave the campaign a premium, high-energy look with authentic character straight out of the camera.
Kelham Studio
In 2023, we built our very own production studio, designed to tackle the most demanding productions. For this shoot, we collaborated with Everlast Gyms to recreate their unique gym environment, giving us maximum flexibility and brand-likeness for this campaign.