Retail Design

Retail Design

Nike

Photography of retail installations for Nike within the JD Store in Arndale Shopping Centre.

Photography of retail installations for Nike within the JD Store in Arndale Shopping Centre.

Industry

Retail

Agency

Kelham & Tungsten Media

Project Type

Showcase

Services

Photography

Overview

Kelham captured the Nike retail installations as part of a project in collaboration with Tungsten Media.

Brief

Document the staging and layout of Nike products in the JD store, how they sit alongside one another and their positioning within the store.

Approach

We visited early in the morning before customers arrived to maximise our shot choices and used HDR to capture as much detail as possible within the highlights and shadows.

Outcome

Together, with Tungsten, we produced a consistent set of images that capture Nike's presence within the Arndale Shopping Centre.