Nike
Industry
Retail
Agency
Kelham & Tungsten Media
Project Type
Showcase
Services
Photography
Overview
Kelham captured the Nike retail installations as part of a project in collaboration with Tungsten Media.
Brief
Document the staging and layout of Nike products in the JD store, how they sit alongside one another and their positioning within the store.
Approach
We visited early in the morning before customers arrived to maximise our shot choices and used HDR to capture as much detail as possible within the highlights and shadows.
Outcome
Together, with Tungsten, we produced a consistent set of images that capture Nike's presence within the Arndale Shopping Centre.
