Everlast Gyms
Industry
Health and Fitness
Agency
Kelham
Project Type
Commercial
Services
Video Production
Photography
Creative Consultancy
Overview
A hard-hitting fitness campaign to engage current and new prospects to join Everlast Gyms. Showing off a range of exercises, demographics, ages and facilities.
Brief
Produce a photo and video campaign to highlight the wide range of workouts and sports available at Everlast Gyms. Featuring a diverse cast taking part in various exercises, the campaign will showcase the versatility of the facilities. The aim is to demonstrate how Everlast Gyms cater to a variety of fitness needs, providing an inclusive space for all types of workouts and athletic pursuits.
Approach
Our crew of 6 approached this campaign over 3 days of filming, hand-selecting 7 models to help us achieve our diversity and age demographic target. We filmed at a newly elevated site whilst open to the public; this sometimes adds additional pressure to shoots but the general public were very accomodating and excited seeing the production in full swing. We captured a sequence for each character building into the theme of 'Greatness is ...' - ensuring we brought the attention back to the brands tagline.
Outcome
Kelham produced a main 60 second advert, 15 second social cut, individual edits for each of the characters, vertical social adverts for sponsored advertising & a range of still images for print.
