Cloud Conversions
Industry
Civil Engineering
Agency
Kelham
Project Type
Corporate
Documentary
Services
Video Production
Creative Consultancy
Overview
Cloud conversion came to us with the need for a web banner and website imagery of the team in action, after going through a website overhaul. The aim was to drive more enquiries through their website. To guarantee customer conversions, Cloud Conversion requested that we document the breadth of their work across multiple sites to show prospective customers exactly who they’re asking for work.
Brief
The brief set by Cloud Conversion was to capture a gallery of images and create a web video which was to be no longer than 30 seconds long to feature at the top of their website. The video had to include a wide array of services they offer, whilst being easy for clients to understand their offering.
Approach
We visited Cloud Conversion at their offices for an initial consultation where we outlined a schedule of their future projects. We then made a production plan where our team would drive to sites to capture the necessary content. Once we had everything we needed, we worked directly with the web development team to structure, format and deliver the content so that it performed well on a highly optimised website.
Outcome
Cloud conversion conveyed the content we provided effectively communicated their service offering. They reported an increase in web enquiry conversions.
