Everlast Gyms
Everlast Gyms
Everlast Gyms
Client
Everlast Gyms
Relationship
2021 - Present
Industry
Health and Fitness
Case Study Summary
Case Study Summary
Case Study Summary
Since 2021, Kelham has partnered with Everlast Gyms to revamp their outdated marketing, creating a strong brand identity that highlights their high-end facilities and customer experience. The collaboration has resulted in over 20 Elevations, 10 Campaigns, 1 TV Advert, 3 Conferences, 7 Launch Parties, and 2 Celebrity Endorsements, strengthening Everlast's market position and opening new opportunities for Kelham within The Frasers Group.
Our Relationship
Our Relationship
Our Relationship
Our relationship started back in 2016, when we were introduced to Dan Summerson, co-founder of the boutique gym start-up TRIB3. After 4 years of growing the visual identity of TRIB3, we were approached to elevate Everlast Gyms (Formerly Everlast Fitness Clubs) and play a significant part in their huge transformation, renewing the existing team. In 2021, Kelham acquired 3 small production companies and started the creative process with Everlast Gyms. After 5 years in business together, we have become exclusive partners for the brand and have been offered more opportunities within The Frasers Group.
Our relationship started back in 2016, when we were introduced to Dan Summerson, co-founder of the boutique gym start-up TRIB3. After 4 years of growing the visual identity of TRIB3, we were approached to elevate Everlast Gyms (Formerly Everlast Fitness Clubs) and play a significant part in their huge transformation, renewing the existing team. In 2021, Kelham acquired 3 small production companies and started the creative process with Everlast Gyms. After 5 years in business together, we have become exclusive partners for the brand and have been offered more opportunities within The Frasers Group.
Our relationship started back in 2016, when we were introduced to Dan Summerson, co-founder of the boutique gym start-up TRIB3. After 4 years of growing the visual identity of TRIB3, we were approached to elevate Everlast Gyms (Formerly Everlast Fitness Clubs) and play a significant part in their huge transformation, renewing the existing team. In 2021, Kelham acquired 3 small production companies and started the creative process with Everlast Gyms. After 5 years in business together, we have become exclusive partners for the brand and have been offered more opportunities within The Frasers Group.
The Challenges
The Challenges
The Challenges
Everlast Gyms previous video marketing content was outdated, non reflective of the service they offered, and did not effectively showcase their high-end facilities and customer experience. This lack of brand identity and clear marketing messages placed them in a weak position compared to their rivals in the fitness industry. Everlast Gyms needed a comprehensive visual plan and a consistent look to make their rebrand a success.
Everlast Gyms previous video marketing content was outdated, non reflective of the service they offered, and did not effectively showcase their high-end facilities and customer experience. This lack of brand identity and clear marketing messages placed them in a weak position compared to their rivals in the fitness industry. Everlast Gyms needed a comprehensive visual plan and a consistent look to make their rebrand a success.
Everlast Gyms previous video marketing content was outdated, non reflective of the service they offered, and did not effectively showcase their high-end facilities and customer experience. This lack of brand identity and clear marketing messages placed them in a weak position compared to their rivals in the fitness industry. Everlast Gyms needed a comprehensive visual plan and a consistent look to make their rebrand a success.
The Successes
The Successes
The Successes
As of Q1 2025, we have completed over 20 Elevations, 10 Campaigns, 1 TV Advert, 3 Conferences, 7 Launch Parties, 2 Celebrity Endorsements and much more. Kelham has become an integral part of the marketing team and is working closely with Everlast to create data-driven decisions combined with trend-setting creative production to help them to be one step ahead.
As of Q1 2025, we have completed over 20 Elevations, 10 Campaigns, 1 TV Advert, 3 Conferences, 7 Launch Parties, 2 Celebrity Endorsements and much more. Kelham has become an integral part of the marketing team and is working closely with Everlast to create data-driven decisions combined with trend-setting creative production to help them to be one step ahead.
As of Q1 2025, we have completed over 20 Elevations, 10 Campaigns, 1 TV Advert, 3 Conferences, 7 Launch Parties, 2 Celebrity Endorsements and much more. Kelham has become an integral part of the marketing team and is working closely with Everlast to create data-driven decisions combined with trend-setting creative production to help them to be one step ahead.
HAVE A PROJECT
HAVE A PROJECT
HAVE A PROJECT
IN MIND ?
IN MIND ?
IN MIND ?